Entergy Arkansas’s rates are currently 22% below the national average, and we will continue finding ways to reduce costs, increase efficiency, and offer innovative bill solutions to keep power affordable for all of our customers, even as we invest in our state’s growth.

• Leveraging new policies to help build the power system Arkansas needs while keeping rates stable and predictable.
• Using new technologies to help manage the grid and prevent outages at less cost to customers.
• Providing customers with ways to lower their bills with new rate structures and by helping them access resources like free home energy checkups, free and discounted energy-saving products, and rebates on energy-efficient equipment purchases.
• Continuing to recruit new large industrial customers to help spread the cost of maintaining and upgrading the power grid across a larger customer base and reduce impacts on residents and small businesses.
• Working with new large customer partners to scale and accelerate energy affordability initiatives and encourage others to provide community support, as Google has with its $25 million Energy Impact Fund.