We know how important it is that we deliver reliable power at an affordable price. Arkansas is our home, too, and most of us at Entergy are customers just like you. Our teams are driven by purpose and work hard every day to keep your bills as low as possible. 

• Recruiting large customers who help pay grid costs: Entergy’s work helping communities recruit large businesses provides our region benefits like new jobs, tax revenue growth and investments. But it also helps lower the cost of power for residential customers, too. Having large, industrial or technology/data center customers to help pay for the upkeep and expansion of the power grid everyone uses, eases the costs residential customers bear for their power needs. 

• Modernizing our generation fleet: Modern technologies equal better efficiency, and new, modern power generation sources help us and our customers meet clean energy goals. Newer plants are more fuel-efficient, which lowers fuel charges on customer bills for the long term. 

• Managing fuel costs: We’re in a constant state of trying to buy fuel at the lowest price available. Fuel costs are never marked up, so customers pay exactly what we pay. 

• Offering bill support: Our Bill Toolkit provides customers with resources and available assistance options to help them more easily manage their energy bill. Whether you have questions about your bill, need more time to pay or are looking for assistance, our one-stop shop connects you to available programs and services. Find simple ways to lower your electricity usage, too. 

• Putting money back in your pockets: Every tax season, Entergy has helped low-income customers across our service area receive $55 million in federal tax refunds in a given year. We help customers save additional dollars by connecting them to other federal funding resources including LIHEAP and Single Stop, and we offer The Power to Care  – our long-held bill assistance program for qualifying customers. 

Data source: 22% reflects the residential rate average difference for 2024 and is sourced from the U.S. Energy Information Administration. The rates noted in the bar graph reflect the U.S. national average and Entergy Arkansas average across all customers. EIA rate comparison data does not include any securitized riders, taxes or fees. Securitized riders typically include storm restoration costs, for example.