Next Generation Arkansas

Next Generation Arkansas

Power that does even more for our state

Next Generation Arkansas is Entergy Arkansas’s plan to provide better power, more jobs, and a brighter future now and for the next generation of Arkansas. The men and women of Entergy Arkansas call this state home, too, and we’re committed to proving that a power company can do more than just keep the lights on. This bold new plan is how we will provide the reliable, affordable power needed to unleash the economic growth envisioned by the Generating Arkansas Jobs Act of 2025.

In short, Next Generation Arkansas will deliver power that does even more for our state… and more for YOU.

The plan includes

Better power
for Arkansas

Building a next generation power grid to stand up to more extreme weather.

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More power
for Arkansas

Creating a next generation power portfolio to support Arkansas’s growth for decades to come.

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Job power
for Arkansas

Driving the next generation of jobs by leveraging abundant, reliable and affordable electric power to attract economic development investment.

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Affordable power
for Arkansas

Keeping rates low and predictable and providing innovative bill solutions for all our customers today and for the next generation.

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Latest news

Entergy Arkansas powers affordability through Customer Care Pop-Ups

Before sunrise, hundreds of Arkansans were already lined up outside the Arkansas State Fairgrounds. For Entergy Arkansas, that’s exactly why Customer Care Pop-Up events are traveling across the state this summer.

Rock solid reliability: New tool helps provide better power for the next generation

A new piece of equipment is helping Entergy Arkansas crews work faster, safer and more efficiently: the Center Rock Inc. Low-Profile Cluster Drill, a powerful tool designed to speed up pole replacements in rocky conditions.

Arkansas Nuclear One Unit 2 returns to service after major reliability focused outage

Arkansas Nuclear One Unit 2 has returned to service after completing one of the largest refueling and maintenance outages in its history.

Entergy Arkansas, Google and ICF partnership helps unlock energy savings for Crittenden County residents

A new partnership between Entergy Arkansas, Google and ICF is helping remove barriers that have prevented many families from accessing energy efficiency upgrades—bringing meaningful savings and support to Crittenden County residents.

Entergy Arkansas prioritizes affordable power, supports reliability improvements for all customers in rate review

Entergy Arkansas today made a filing with the Arkansas Public Service Commission to establish new base rates effective January 2027.

Entergy Arkansas announces comprehensive plan to increase power capacity, reduce outages by at least 30%, power the state’s growth and job-creation efforts and keep rates affordable

Entergy Arkansas is focusing the plan on helping keep the state and its customers out in front of the emerging electric future developing in the U.S. and globally.

Entergy Arkansas powers Google’s $4B investment in the state

At a joint community celebration with state and local leaders, Entergy Arkansas announced it will power Google’s planned $4 billion technology investment in Arkansas.

Jefferson Power Station: Powering Arkansas

Pending approval from the Arkansas Public Service Commission, Entergy Arkansas will invest $1.6 billion to build the 754-megawatt Jefferson Power Station, a highly efficient natural gas plant near Redfield.